A screen-free education tool the market is asking for.
Schools, preschools, Montessori, after-school programs, parents — one product for all.
Coding + mathematics. Ages 4–10. Wood. CE + UKCA certified. 15 languages.
Wholesale from €235 excl. VAT.
100+ units/year: from €210.
Other arrangements welcome.
PISA 2022: math scores are declining across Europe. Governments are restricting screens in schools. Schools need screen-free STEM tools — but the ones available only teach basic directions.
PrimaSTEM combines tangible programming with real mathematics. Arbitrary angles, arithmetic operations, geometric drawing. One product for ages 4–10. A school buys once and uses it for years.
Two age groups — one device. Ages 4–7: logic, mazes, simple programs and numbers. Ages 7–10: precise distances, any angle, arithmetic, geometry — drawing. One product for all of primary school.
Works with existing maps. Adapts to the content of other educational robots. Default step is adjustable — 10, 12, 15 or 25 cm. The school doesn't need to change anything.
The robot draws. Spirals, stars, polygons, fractals — programmed by children, drawn by the robot on paper or a whiteboard. This is the demo moment that sells.
Teachers create their own tokens. Any numbers, loops or arithmetic operations — through a free phone app in under a minute. Interactive sound maps — the robot plays audio when it drives over an NFC tag on the field.
Braille version in pilot testing — an untapped market segment.
CE + UKCA certified. USB-C charging, 2–3 hours of battery life. Bluetooth. Lesson plans and teacher's guide online at docs.primastem.com in 10 languages. YouTube tutorials.
Wholesale: from €235 excl. VAT. 100+ units/year: from €210. Other arrangements welcome.
Marketing materials in your language. Technical support. Joint participation at trade shows. Territory exclusivity negotiable.
Present in: France (direct sales), Netherlands, Luxembourg (pilot with Ministry of Education). Expanding into Spain.
All terms, pricing and exclusivity conditions are discussed individually. Contact us to start the conversation.
PrimaSTEM is an exclusive new product — not a Cubetto or Matatalab replacement. It is the only screen-free tool that lets children do real math (arithmetic + geometry) with their hands, alongside coding.
Overall comparison
| Cubetto | Matatalab Coding Set Pro | PrimaSTEM | |
|---|---|---|---|
| Ease of use | high | low | high |
| Precision | low | medium | high |
| Functionality | low | medium | high |
| Eco materials | medium | low | high |
| Multi-year teaching span | low | medium | high |
Concrete capabilities
| Capability | Cubetto | Matatalab Coding Set Pro | PrimaSTEM |
|---|---|---|---|
| Movement steps | Fixed grid only | Fixed 100 mm | Any distance 1 mm – 900 mm |
| Turn angles | 90° only | Discrete values (e.g. 45°, 90°) | Any angle, freely set |
| Math content | None | None | Real arithmetic via physical tokens |
| Geometry / drawing | None | Limited shapes | Precise geometry + marker drawing |
| Age range covered | 4–6 | 7–9 | 4–10 (one device) |
| Materials | Plywood + ~50% plastic | All plastic | Plywood + cardboard |
| Designed + made in | UK / China | China | France |
Ministry of Education Luxembourg — school pilot running 2026.
Code N Play (Belgium) — distribution partner.
Terra Numerica (France) — units deployed in science workshops.
Additional partners: La Compagnie du Code, A4 Education, AFINEF.
Retail MSRP: €297 / kit (+ VAT).
| Tier | Wholesale (excl. VAT) | Margin @ €297 retail |
|---|---|---|
| Standard | €235 | 21% |
| 100+ units / yr | €210 | 29% |
| 500+ units / yr | €200 | 33% |
Prepayment for new distributors. MOQ flexible.